4 ms·
...it's more profitable to give them the worst of everything else. I doubt that, the margin on the luxury options has got to be higher than on the base model.
by caf 8y ago
...it's more profitable to give them the worst of everything else.
I doubt that, the margin on the luxury options has got to be higher than on the base model.
It's probably more that they don't want to be stuck with a car on the lot that has a manual transmission and all the other luxury options maxed out, that they end up having to sell at a substantial discount to move (because most of their customers, particularly the ones willing to spend on the luxury options, want an auto box).
- perl4ever 8y agoYou write "I doubt that" but then you appear to be explaining why you agree with the quote.
- caf 7y agoWhat I doubt is that, considered in isolation, the sale of a manual car with all budget options is more profitable than the sale of the same manual car with additional luxury options. Sorry if that is a misinterpretation of your comment.