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You should've seen their ads when Microsoft announced GitHub acquisition. Maybe GitLab should focus more on their product instead of growth hacking.

by zeusk 8y ago

orf 8y ago
Adjusting your marketing in light of an industry-shaking acquisition like that is hardly growth hacking. You would be absolutely and completely insane not to execute it in exactly the way they did. Their product is pretty damn good as well, IMO.
manigandham 8y ago
Growth hacking is a silly buzzword, it's just marketing. And good marketing involves reacting quickly to position your product when the competitive landscape changes. Sales is the most important thing in the success of a company so this was definitely the right call to make, and I doubt it really affected their product any.
geezerjay 8y ago
> Maybe GitLab should focus more on their product To me gitlab already provides the absolute best CICD service. It's like they need work to provide a better service than any of their direct competitors.
- danpalmer 8y ago
  I've just gone through the process of selecting a new CI/CD provider, and I think GitLab CI is being let down by its tie in to GitLab. I've heard great things about GitLab CI, but we aren't looking to move our version control and there doesn't seem to be a way to have hosted CI from GitLab without it.
  - orf 8y ago
    The tight integration is a big bonus IMO. What Git hosting do you currently use?
  - boleary-gl 8y ago
    GitLab product manager here. Can I ask where you're hosting your code today? We offer first-class support for external repositories stored on GitHub with GitLab CI/CD for GitHub [1]. In addition, you can do similar CI/CD integration with any git repository by URL as well [2]. We see both of these as "minimal" integrations and we're hoping to add more first-class support for external repositories this yeah - but would love to know what you'd focus on first if you were Product Manager for a day :smile: [1] https://about.gitlab.com/solutions/github/ https://about.gitlab.com/solutions/github/ [2] https://docs.gitlab.com/ee/ci/ci_cd_for_external_repos/github_integration.html https://docs.gitlab.com/ee/ci/ci_cd_for_external_repos/githu...
emilycook 8y ago
GitLab marketing employee here, just popping in to say that a majority of us focus on both (and are encouraged to). While we aren't specifically on the "product" team, we're still code contributors like any other community member. That was one of the biggest perks for me joining a FOSS team.

You should've seen their ads when Microsoft announced GitHub acquisition. Maybe GitLab should focus more on their product instead of growth hacking.

by zeusk 8y ago

You should've seen their ads when Microsoft announced GitHub acquisition. Maybe GitLab should focus more on their product instead of growth hacking.

orf 8y ago

Adjusting your marketing in light of an industry-shaking acquisition like that is hardly growth hacking. You would be absolutely and completely insane not to execute it in exactly the way they did. Their product is pretty damn good as well, IMO.

manigandham 8y ago

Growth hacking is a silly buzzword, it's just marketing. And good marketing involves reacting quickly to position your product when the competitive landscape changes. Sales is the most important thing in the success of a company so this was definitely the right call to make, and I doubt it really affected their product any.

geezerjay 8y ago

> Maybe GitLab should focus more on their product To me gitlab already provides the absolute best CICD service. It's like they need work to provide a better service than any of their direct competitors.

danpalmer 8y ago
I've just gone through the process of selecting a new CI/CD provider, and I think GitLab CI is being let down by its tie in to GitLab. I've heard great things about GitLab CI, but we aren't looking to move our version control and there doesn't seem to be a way to have hosted CI from GitLab without it.
- orf 8y ago
  The tight integration is a big bonus IMO. What Git hosting do you currently use?
- boleary-gl 8y ago
  GitLab product manager here. Can I ask where you're hosting your code today? We offer first-class support for external repositories stored on GitHub with GitLab CI/CD for GitHub [1]. In addition, you can do similar CI/CD integration with any git repository by URL as well [2]. We see both of these as "minimal" integrations and we're hoping to add more first-class support for external repositories this yeah - but would love to know what you'd focus on first if you were Product Manager for a day :smile: [1] https://about.gitlab.com/solutions/github/ https://about.gitlab.com/solutions/github/ [2] https://docs.gitlab.com/ee/ci/ci_cd_for_external_repos/github_integration.html https://docs.gitlab.com/ee/ci/ci_cd_for_external_repos/githu...

emilycook 8y ago

GitLab marketing employee here, just popping in to say that a majority of us focus on both (and are encouraged to). While we aren't specifically on the "product" team, we're still code contributors like any other community member. That was one of the biggest perks for me joining a FOSS team.