They shouldn't "blithely step into these very complex issues" but I'd argue they have a moral and societal responsibility to address them seriously and responsi

They shouldn't "blithely step into these very complex issues" but I'd argue they have a moral and societal responsibility to address them seriously and responsibly somehow. I think this means spending money on teams with the linguistic and cultural skills to be able to understand complex and disparate cultures, and empowering those teams to be able to act to enforce rules around content. I think it also means having some sort of overarching ethical policy framework coming from the leaders of the company to shape those rules and guide the teams. Doing this properly would be complicated, messy and expensive but if Facebook is going to be part of our society going forward I think its something they will have to deal with somehow or some other change will be forced upon them. As I write this I realise that perhaps the ruthless arithmetic of a publicly traded company whose business model is web advertising, with shareholders to endlessly appease is probably by definition an entity that is fundamentally unable to make the above choices in the same way that I couldn't just decide to breath underwater.