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Exactly. If you're Gap and have a lineup with thousands of articles of clothing, why would you go through the trouble of procuring models? You have to deal with

Exactly. If you're Gap and have a lineup with thousands of articles of clothing, why would you go through the trouble of procuring models? You have to deal with modeling agencies, photographers, set managers, etc... When the AI gets good enough, it will be even better than the alternative. It will serve ads showing only your body type. Maybe the models will even have....your face.

Para2016 7y ago
That would be great. You don't need a floor length mirror and changing rooms if you can just have your rendered body and face to exchange clothes on. Need to get accurate measurements for the right dimensions though.
- jonfw 7y ago
  This leads to more very cool stuff. 3D body scanning to get a representation of your body. Than use software to automatically generate and cut clothing patterns to get the exact fit you're looking for. TNow all that's left is stiching, which would be fairly difficult to automate when patterns are variable so would still be a significant cost point for custom clothing.
- simiones 7y ago
  That would depend on very accurate cloth physics simulation as well. This is way beyond what the article is showcasing, it's not even in the same ballpark.
kro92kfmrzz 7y ago
It could lead to more than just putting casual models out of work. Fewer stylists and designers would be needed. Let the AI generate the color patterns (sticking with Gap as an example, it might retain their chosen /size as constraints) and boom, on demand styling
- keenmaster 7y ago
  I could see A/B testing with minor variations in style and appearance too, optimizing for CTR.
- telchar 7y ago
  Not to mention you wouldn't need photoshop anymore to give the models unrealistic proportions. Adopt this system and proudly declare that you don't photoshop the models! Like fat-free soda.
- kro92kfmrzz 7y ago
  Hm something got lost there. Intended to write their garment design and known sizing guide as constraints. Basically start by changing colors around. Until 3D printed textiles get there anyway.
ada1981 7y ago
Models may also license their image so they don’t need to try on 1000 clothing items. Or perhaps there will be manufactured AIs that star in films and model clothing.

Para2016 7y ago

That would be great. You don't need a floor length mirror and changing rooms if you can just have your rendered body and face to exchange clothes on. Need to get accurate measurements for the right dimensions though.

jonfw 7y ago
This leads to more very cool stuff. 3D body scanning to get a representation of your body. Than use software to automatically generate and cut clothing patterns to get the exact fit you're looking for. TNow all that's left is stiching, which would be fairly difficult to automate when patterns are variable so would still be a significant cost point for custom clothing.
simiones 7y ago
That would depend on very accurate cloth physics simulation as well. This is way beyond what the article is showcasing, it's not even in the same ballpark.

kro92kfmrzz 7y ago

It could lead to more than just putting casual models out of work. Fewer stylists and designers would be needed. Let the AI generate the color patterns (sticking with Gap as an example, it might retain their chosen /size as constraints) and boom, on demand styling

keenmaster 7y ago
I could see A/B testing with minor variations in style and appearance too, optimizing for CTR.
telchar 7y ago
Not to mention you wouldn't need photoshop anymore to give the models unrealistic proportions. Adopt this system and proudly declare that you don't photoshop the models! Like fat-free soda.
kro92kfmrzz 7y ago
Hm something got lost there. Intended to write their garment design and known sizing guide as constraints. Basically start by changing colors around. Until 3D printed textiles get there anyway.

ada1981 7y ago

Models may also license their image so they don’t need to try on 1000 clothing items. Or perhaps there will be manufactured AIs that star in films and model clothing.