>you better damn well be able to keep it protected There is no 100% security. Some companies do a lot better job than others at protecting their systems, but

>you better damn well be able to keep it protected There is no 100% security. Some companies do a lot better job than others at protecting their systems, but it's only a matter of time before they are breached or information is leaked, especially a high value target like Google. If a powerful nation state wants to breach a corporation, they will. So, the real question is this: is an affinity for targeted advertising really worth creating the most detailed psychological profiles in history on billions of people if it is inevitable that this information will be compromised and used for more nefarious purposes?