It's one of those weird terms that seems to mean different things to different people. For some, it means "first-run experience", and for some it means "the to

It's one of those weird terms that seems to mean different things to different people. For some, it means "first-run experience", and for some it means "the tooltip hoops you make people jump through". I think for too many, it's the latter. But yeah, many people only get a first run. You have to obsess over it, because if that doesn't work for you, it can be like pulling teeth to get people to come back.