Absolutely an inspiration of mine. If anything, my only quibble is that he doesn't go far enough. I'm working on a similar series, except I'm examining the en

Absolutely an inspiration of mine. If anything, my only quibble is that he doesn't go far enough. I'm working on a similar series, except I'm examining the entire Trial-to-Paid flow, from the moment you sign up to the moment you convert, including lifecycle emails, payment flow, etc. Takes a while to do, though, since you usually have a month or more before the email cycle is exhausted.