It’s like being demoted from the category of thinking, caring human to a sort of rat that doesn’t know why he needs to tap that button, just that he does. I ca

It’s like being demoted from the category of thinking, caring human to a sort of rat that doesn’t know why he needs to tap that button, just that he does. I can't think of a better explanation for the rise and rise of Farmville. The author mentioned Twitter, Tumblr as examples, but I think Farmville is a far better example.