In my case, I guess I am? Obviously the site owner will get some logging results, and maybe they will try to optimise for that. I'm fine with a site owner know

In my case, I guess I am? Obviously the site owner will get some logging results, and maybe they will try to optimise for that. I'm fine with a site owner knowing their demographic. That's potentially useful for other things, eg should you invest in localisation? Otherwise unless you have a vpn, your IP is going to be visible anyway. It probably depends on the referral site. For example, do Amazon have any reason to sell my data to anyone else? It's most valuable to them and they already have a decade+ of purchase and browsing history. I still think this a preferable situation to targeted ads which try to guess what I want.