When you pay for something, you justify to yourself why it's better than a free or cheap alternative. "I'm really glad I paid extra for USB-C, it's so nice to p

When you pay for something, you justify to yourself why it's better than a free or cheap alternative. "I'm really glad I paid extra for USB-C, it's so nice to plug it in the right way the first try." I can't remember the exact phrase for this, maybe "cost bias?" Related to, but distinct from, the sunk-cost fallacy.