4 ms·
>The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture I think
by kraigie 7y ago
>The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture
I think branding to generic really depends on linguistics of target market, brand writers and brand saturation in target market.
A brand name that is hard to pronounce is less likely to be used and how often do you think about the Slovakian pronunciation of your brand?
The US being a large linguistically similar market would be more susceptible to this.