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>> If nothing else, they could really differentiate >> and join forces with Apple from privacy standpoint >> to oppose Google, Amazon and Facebook. I didn't

• oneplane 7y ago
  Same here. But we should keep in mind that there is no guarantee that their stance stays the same, and they pretty much only answer to money and nothing/nobody else.
  • spectramax 7y ago
    The thing with privacy stance is that it is primarily based on trust. If Microsoft now goes into privacy centric company, nothing makes me trust them as much as I trust them going back into selling ads after 5 years. It is a sensitive branding issue.
    • exelius 7y ago
      That’s why I think whatever trust solution we come up with will have a heavy audit component to it. I know everyone here hates SOX compliance, but the entire goal of SOX was to increase investors’ trust in financial reporting in the wake of the Enron accounting scandal. And it worked. SaaS companies already make ridiculous margins. Applying a sensible regulatory framework around privacy and data usage auditing would add overhead to be sure, but I’m also sure software margins will cover it.