"Let's start by looking at a physical object -- say, a standard 16-ounce water bottle. Think Evian, Poland Spring, Fiji, or something like that." That's all I

"Let's start by looking at a physical object -- say, a standard 16-ounce water bottle. Think Evian, Poland Spring, Fiji, or something like that." That's all I had to read to know that Jason Fried was giving that lecture. Seriously though. Is there anyone here who pays any attention to Jason Fried and hasn't heard the water bottle analogy? It's been in every public presentation that I've ever heard him give.