If you have a game plan that you know will work (whether you believe that or not) and all you need is more capital to ramp things up, to reduce costs, and scale

If you have a game plan that you know will work (whether you believe that or not) and all you need is more capital to ramp things up, to reduce costs, and scale exponentially faster than competitors - it's smart to allow individuals to be or feel like they're making an investment by contributing to something like the Tesla Network; as Elon mentioned in the long presentation they recently did it will be good for them to get the capital upfront.