Clearly, yet "propaganda from the environmentalism movement" implies, to me, propaganda from actual environmentalists. I'd call what happened corporate propaga

Clearly, yet "propaganda from the environmentalism movement" implies, to me, propaganda from actual environmentalists. I'd call what happened corporate propaganda, "propaganda from the multinationals", or perhaps the first example of greenwashing. I suspect that may explain why you picked up a few downvotes. It certainly distracted me from the real message you were trying to convey. From your second comment, it's clear we are of similar mindset, and your point very valid. The current popular "theme of the moment" around veganism in the media does seem to have the same smell of someone trying to move the gaze away from the places that would move the dial fastest. Which in this case, of course, is constraining the global food players.