This part is why it worked: "He had come in on an otherwise normal day to find email from every major tech news publication asking why the second largest websi

This part is why it worked: "He had come in on an otherwise normal day to find email from every major tech news publication asking why the second largest website on the planet was threatening to cut off access to nearly a fifth of its user base. Fortunately for us, the publications had already settled on a narrative that this was a major benefit to the Internet. By their call, YouTube was leading the charge towards making the web a faster, safer experience for all of its users." Go with the Zeitgeist, and you'll have a lot of wind in your sails.