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Regarding your aside: A fearful populace is probably significantly more likely to stockpile.
by icey 16y ago
Regarding your aside: A fearful populace is probably significantly more likely to stockpile.
- rdtsc 16y ago> A fearful populace is probably significantly more likely to stockpile. In general, they are also more susceptable to suggestions (advertising messages). Related paper by Wheatley and Oshikawa. http://www.jstor.org/pss/3149511 http://www.jstor.org/pss/3149511 The Relationship between Anxiety and Positive and Negative Advertising Appeals (Journal of Marketing Research, Vol. 7, No. 1, Feb 1970). [sorry publishing paywall, anyone can find the full version?] In addition to certain segments of the population Walmart will seem more American, more patriotic, and more trustworthy. I hate to say it, but it is an excellent business choice on Walmart's part.
- bingaman 16y agoHere's the paper for those who are interested: http://www.scribd.com/doc/44864540/The-Relationship-between-Anxiety-and-Positive-and-Negative-Advertising-Appeals http://www.scribd.com/doc/44864540/The-Relationship-between-...
- deleted 16y ago[deleted]
- deleted 16y ago[deleted]
- Evgeny 16y agoLooks true from my experience. During the period of transition from Soviet Union to Russia, whenever people were anticipating any news from the government, salt, sugar, coffee, matches disappeared from the shops very quickly. Every family had a stash of canned foods for the so-called "black day" (hard times).