This article was a bit of an advertorial for the blogging platform. Collecting analytics is the easy bit. Even if you have not done it before you can get the j

This article was a bit of an advertorial for the blogging platform. Collecting analytics is the easy bit. Even if you have not done it before you can get the job done with the Google Analytics approach with an hour of fiddling about, with no prior knowledge and from a standing start. If you want to do something server side or implement whatever Piwik is called these days you just have to follow the instructions. It is not a hard problem. Content is king but I am questioning whether this blogging platform is deserved of fine content, regardless of how the clicks are measured. The problem I see is that the platform lacks decent HTML vocabulary. It is not difficult to structure an HTML document and a platform should look after that aspect so people don't have to be an expert and can just focus on the content. But here I see the platform is selling people short. The basic HTML is not up to scratch, which is a fair thing to say when accessibility is compromised. The page does not use a header, a main or nav elements. Yet it has what visually appears to be a header, main content and some navigation 'landmarks'. These should be surfaced with the correct HTML5 for the job rather than obfuscated in div groupings. The images are not very accessible, they should be figures as that is what they are. The comments should also be 'articles'. Medium may not be perfect but at least the HTML does get the basics right. I don't see the point of having these websites that use fancy React thingamies and Bootstrap same-as-every-thing-else buttons but don't get the most elementary HTML right. Why can't people keep things simple? Having explored the hash-whatever thing more it actually is some of the poorest HTML out there. This doesn't matter to most people but, as mentioned, you trust a platform to get this bit right for you, as is the case with Medium.