I wouldn't discredit wordpress right away. I will agree that it gets tough to maintain (one of my current sites is tangled in the Wordpress framework), but if y

I wouldn't discredit wordpress right away. I will agree that it gets tough to maintain (one of my current sites is tangled in the Wordpress framework), but if you look at blogs he is trying to replicate then you can see their all Wordpress based. Check out these: http://www.peopleofwalmart.com/ http://www.peopleofwalmart.com/ http://www.beachcreeps.com/ http://www.beachcreeps.com/ http://latenightmistakes.com/ http://latenightmistakes.com/ http://whitetrashrepairs.com/ http://whitetrashrepairs.com/ The list goes on. The area he is stepping into is ran by non-techies who churn and burn. I have spoke and pitched ideas with them. Their usually later 30 year olds who have latched on to a cookie cutter framework template (Wordpress) and pump out ideas with little or no care if they fail. Investing a lot of time in this strictly from a goal of making money is not worth it. If the goal is to learn, maybe make money then I say you choose something that you are really interested in and could see yourself using later.