Really good article. Worth watching the Dmitry's (author of this article) interview on Mixergy: http://mixergy.com/how-do-you-get-users-and-how-do-you-turn-them

Really good article. Worth watching the Dmitry's (author of this article) interview on Mixergy: http://mixergy.com/how-do-you-get-users-and-how-do-you-turn-them-into-evangelists-with-dmitry-dragilev/ http://mixergy.com/how-do-you-get-users-and-how-do-you-turn-.... Loved how it covered everything from inception of the idea, to the marketing and blog coverage. Would be interested to find out what they're going to be doing in the long term though...