> Kotodama (言霊; “word spirit”) is the idea that words have an almost magical power to alter physical reality. Through its pervasive impact on society, including

> Kotodama (言霊; “word spirit”) is the idea that words have an almost magical power to alter physical reality. Through its pervasive impact on society, including its influence on superstitions and social etiquette, traditional poetry and modern pop songs, the word kotodama has, in a way, provided proof of its own concept. The concept of an immanent and ineffable power of words appear in other religions and cultures. In Judaism/Christinaity (specifically, in the Book of Genesis), God speaks the universe into existence. God speaks, and it was -- the words becomes manifest reality. There are echoes of this Indian philosophy. I don't remember where I read it, but there are some Hindu (or Buddhist) texts that refers to "Brahma" speaking words, and the universe coming into being.