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Better article (despite taking 45s to load!): https://www.redhat.com/en/about/brand/new-brand https://www.redhat.com/en/about/brand/new-brand > We formed a tas

by Cynddl 7y ago

Better article (despite taking 45s to load!): https://www.redhat.com/en/about/brand/new-brand https://www.redhat.com/en/about/brand/new-brand > We formed a task force to redesign it, bringing together people from different disciplines at Red Hat: graphic design, UX design, creative strategy, video, brand, product marketing, and more. And we worked with Paula Scher, a partner at design firm Pentagram, to help us focus. […] After 5 months of research, explorations, and brainstorming, the team found an elegant solution that still reflected Red Hat and could grow with us.

moron4hire 7y ago
Some giant white box pops up on mobile and blocks the content completely. WTF are they doing to their site?
- andyhmltn 7y ago
  On desktop, the page remains white and then the new logo fades and scales into place before the rest of the content appears. I assume they didn't test that on mobile.
lvh 7y ago
That website is extremely unhappy right now and is taking a full minute to load. I guess the cobbler's children have no shoes :-)
makepanic 7y ago
The page is blocking while loading their new logo svg. If you block the request to `cms/managed-files/Logo-RedHat-A-Color-RGB.svg` it's working (apart from tons of tracking services)
natmaka 7y ago
> We formed a task force to redesign it, bringing together people from different disciplines Pro bono or de Bono? Did these people express emotions and feelings and share fears, likes, dislikes, loves, and hates? http://www.debonogroup.com/six_thinking_hats.php http://www.debonogroup.com/six_thinking_hats.php
username223 7y ago
That's at least 7 internal people -- probably more -- plus a pricey contractor, for 5 months. I wonder how much that cost? Sure, Red Hat's 2018 revenue was $3 billion, and this probably "only" cost a few million, but does anyone else find this slightly absurd?
- dna_polymerase 7y ago
  For redesigning a globally recognized brand? Not at all. The old logo looked somewhat shady and not fitting into the enterprise world of IBM.
bd727 7y ago
That site is a disaster to try and read on mobile at the moment. The page jumps every few seconds as peices load.

by Cynddl 7y ago

moron4hire 7y ago

Some giant white box pops up on mobile and blocks the content completely. WTF are they doing to their site?

andyhmltn 7y ago
On desktop, the page remains white and then the new logo fades and scales into place before the rest of the content appears. I assume they didn't test that on mobile.

lvh 7y ago

That website is extremely unhappy right now and is taking a full minute to load. I guess the cobbler's children have no shoes :-)

makepanic 7y ago

The page is blocking while loading their new logo svg. If you block the request to `cms/managed-files/Logo-RedHat-A-Color-RGB.svg` it's working (apart from tons of tracking services)

natmaka 7y ago

> We formed a task force to redesign it, bringing together people from different disciplines Pro bono or de Bono? Did these people express emotions and feelings and share fears, likes, dislikes, loves, and hates? http://www.debonogroup.com/six_thinking_hats.php http://www.debonogroup.com/six_thinking_hats.php

username223 7y ago

That's at least 7 internal people -- probably more -- plus a pricey contractor, for 5 months. I wonder how much that cost? Sure, Red Hat's 2018 revenue was $3 billion, and this probably "only" cost a few million, but does anyone else find this slightly absurd?

dna_polymerase 7y ago
For redesigning a globally recognized brand? Not at all. The old logo looked somewhat shady and not fitting into the enterprise world of IBM.

bd727 7y ago

That site is a disaster to try and read on mobile at the moment. The page jumps every few seconds as peices load.