It's engineered to be addictive in order to keep people on the platform handing over data. Facebook has employees whose entire job is to make this service addi

It's engineered to be addictive in order to keep people on the platform handing over data. Facebook has employees whose entire job is to make this service addictive and to keep people posting. In that sense, the 'value' is hard to differentiate from a dopamine-driven compulsion to continue posting and hitting 'like'.