They know what to do. But they are selectively "dumb." Do you think a doctor who runs a clinic and their employees, accountants, medical procedure coders, and i

They know what to do. But they are selectively "dumb." Do you think a doctor who runs a clinic and their employees, accountants, medical procedure coders, and insurance claims people don't know a thing or two about costs? How do they stay in business? But if they told you some four-digit number you'd bolt. We like to hold medical professionals in high esteem, but these days it's also a business transaction. They know this. As such they are very much a part of this very large problem.