You can compete on price. But definitely depends on your niche and market segment though. There are plenty of users who are not happy with how the big companie

You can compete on price. But definitely depends on your niche and market segment though. There are plenty of users who are not happy with how the big companies create products. Google and Apple create for the mass market and in the process generally eschew features, functionality and quality of life improvements which a certain subset of users demand. That's why people pay for Evernote, Todoist etc even though Google/Apple notes and reminders exist. Some companies have even raised VC funding for creating calendar apps even when Google calendar exists. If your potential customer is happy with the free product, then they were potentially never your customer in the first place. Creating product in such a niche won't be easy nor will it make you a billionaire. But there's a decent chunk of money to be made in both B2B and B2C.