> "Do they take the profit from their non-retail efforts, which today is primarily cloud computing, and then reinvest those profits to take share in grocery?" F

> "Do they take the profit from their non-retail efforts, which today is primarily cloud computing, and then reinvest those profits to take share in grocery?" Forte said. Yes. Even better, they can push people to sign up for Prime by jacking up prices for non-Prime members. When faced with these "loyalty" programs elsewhere, I just type in a fake phone number, or an old land line that has probably been reassigned. I suspect you can't do that at Amazon stores.