Yes this is true in markets where the consumer (1) is the actual person paying for the product/service (2) isn't restricted to comparable options and (3) prices

Yes this is true in markets where the consumer (1) is the actual person paying for the product/service (2) isn't restricted to comparable options and (3) prices across all available providers are known. None of these exist today in the market for US healthcare...but they do for fast food. Trying to compare the two would be extremely disingenuous.