I've spoken with people who are connected much higher up and the truth is that they could get rid of 70% plus and still bring in the same profit. The unsaid thi

I've spoken with people who are connected much higher up and the truth is that they could get rid of 70% plus and still bring in the same profit. The unsaid thing is that most profit is still from search ads, the rest of the spending makes it look, to Wall Street, like they have something beyond search ads and are not a one trick pony. So far they really are not and have become very bloated and inefficient, but Wall Street has been rewarding this behavior with a higher stock price....though the better thing may have been for them to just hoard the cash....especially if none of the other bets ever pan out. Some of this is the curse of being a public company and the skewed incentives.