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They probably view it as: "Let's A/B test everything to see what leads to higher rates of binge watching" rather than a specific set of OTHER behaviors. Plus
by alexpotato 8y ago
They probably view it as:
"Let's A/B test everything to see what leads to higher rates of binge watching"
rather than a specific set of OTHER behaviors.
Plus, given how a show can become a hit just based on "Hey, did you see this totally awesome new show??" style recommendations I would imagine there is a sweetspot of Netflix wanting you to watch the show but then talk to your friends about it. In other words, you need to have friends to be able to hype their show.
- yters 8y agoThey pull you in with the awesome shows and keep you with the antisocializing shows. I'm trying to guess at the economic motivation to promote these negative shows.
- alexpotato 8y agoI wonder if it's not necessarily related to the viewer themselves. e.g. I could see the following taking place: 1. Biggest action is a user deciding to signup 2. More viewers means more money 3. More money => access to bigger producers/directors etc (e.g. Shonda Rhimes) 4. Because of #3, more users sign up and the cycle repeats while "leveling up" the stars in step #3. The negative shows may also be a part of #3 in the sense that directors/producers get more freedom to make what they want and/or Negative antisocial shows may generate more buzz which also helps with #1 and the rest of the cycle.
- yters 8y agoYes, they've shown the negative tweets and Facebook posts generate a high level of engagement. I think the same reasoning applies to Netflix. It's like the tech industry is run by frat boys trying to 'neg' the general population, like a dysfunctional relationship where the boyfriend tells the girlfriend she's ugly and fat so she won't leave him.