> Apple didn't get to where they are by optimizing the supply chain but by coming up with incredible products that everyone HAD to have Apple's supply chain us

> Apple didn't get to where they are by optimizing the supply chain but by coming up with incredible products that everyone HAD to have Apple's supply chain used to have some really bad inventory turnover numbers. Unsold inventory would literally sit in warehouses depreciating in value, costing the company lots of money. You might be interested in reading this piece on Tim Cook's changes to the supply chain: https://money.cnn.com/2008/11/09/technology/cook_apple.fortune/index.htm https://money.cnn.com/2008/11/09/technology/cook_apple.fortu... It's either misguided or completely dishonest for you to assert that Apple's supply chain management plays second fiddle to its products when it comes to their success as a company.