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Loss leaders aren't new, but usually they are either temporary, local, or on low-value products (think oranges, chips or soda instead of salmon)- or all three.
by ip26 8y ago
Loss leaders aren't new, but usually they are either temporary, local, or on low-value products (think oranges, chips or soda instead of salmon)- or all three.
- reaperducer 8y agoFor the entire time I lived in Cincinnati, one of the local hypermarket chains sold gallons of milk for 99¢ as a loss leader. Lots of different kinds of stores do it. It's not special because it's Amazon Foods.
- jorams 8y agoI thought the article was pretty clear that the loss leader price was only active for one week? That's very temporary.
- ip26 8y agoMy mistake, sorry. I got thrown by the parent's "durable".