5 ms·
Two minutes of searching tells me differently. Grocery stores have used loss leaders for decades to get people in the store. Why do you say the opposite?
by EpicEng 8y ago
Two minutes of searching tells me differently. Grocery stores have used loss leaders for decades to get people in the store. Why do you say the opposite?
- ip26 8y agoLoss leaders aren't new, but usually they are either temporary, local, or on low-value products (think oranges, chips or soda instead of salmon)- or all three.
- reaperducer 8y agoFor the entire time I lived in Cincinnati, one of the local hypermarket chains sold gallons of milk for 99¢ as a loss leader. Lots of different kinds of stores do it. It's not special because it's Amazon Foods.
- jorams 8y agoI thought the article was pretty clear that the loss leader price was only active for one week? That's very temporary.
- ip26 8y agoMy mistake, sorry. I got thrown by the parent's "durable".
- tptacek 8y agoEven Costco's prime ribeye bulk packages don't turn out to be loss-leaders, despite widespread belief to the contrary. Here, the evidence suggests that Whole Foods halibut is in fact a nationwide loss leader.