Your point is technically correct (the best kind of correct), but consider that in the US, the IRS's rules for 501(c)3 organizations, for example, allow those o

Your point is technically correct (the best kind of correct), but consider that in the US, the IRS's rules for 501(c)3 organizations, for example, allow those organizations to advocate for political policies without jeopardizing their tax-exempt status, but not for or against candidates. There is a legitimate argument to be made that policy advocacy is a different kind of "political" than what people generally take that term to mean. EDIT: That said, I agree with the many other comments here that the tone of the ad in question was confrontational, counter-productive, and fear-mongering. They could perfectly well have made their — again, technically correct — point with a more constructive or informative tone.