Yes it is true. Even if you use an adblocker and don't see explicit ads, for popular queries all the top results are highly SEO tuned and have paid for this pla

Yes it is true. Even if you use an adblocker and don't see explicit ads, for popular queries all the top results are highly SEO tuned and have paid for this placement in a different way than buying an ad directly from google. But it's an ad nonetheless. Google Maps results - ads Yellow Pages - Yellow pages are the original local ad! "organic", sure Wikipedia - an ad for wikipedia itself Quora, stackoverflow, etc - highly tuned ads Many of those results are actually useful and don't want you to buy something from them, they want your attention. And ... we are in an attention economy today.