Watch manufacturers sometimes do things like this to limit demand when they aren't ready to scale production, but still want the buzz of launching. Launch a suc

Watch manufacturers sometimes do things like this to limit demand when they aren't ready to scale production, but still want the buzz of launching. Launch a successor at a much lower retail and discontinue the original reference, which collectors may care enough about for its historical significance to keep the price of the original high on the used market. I'm guessing their strategy of engaging non-watch companies to supply parts (and it shows) has something to do with the price and likely low production volumes it will receive. But I agree–the hands look terrible even for a $50 watch, and those movements are certainly costing Timex less than $10 each. The only value here is the story, and nice (if underfinished) brass caseback insert. The rest of it is positively terrible at that retail price.