> Brands change, particularly fashion brands. Many high-end brands become debased and low end brands slowly scale up in quality to become high-end a decade late

> Brands change, particularly fashion brands. Many high-end brands become debased and low end brands slowly scale up in quality to become high-end a decade later. My wife and I have noticed this kind of trend with fast food. At one time, certain fast-food brands were considered "higher-tier" than other fast-food brands, but over time, they have swapped places (in some cases more than once). The only ones which seem to "stay where they are" have been McDonalds (not for trying, though) and Taco Bell (they know their spot and market - smart choice, I'd say). The others seem to migrate around, depending on the market, etc.