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I agree in principle that kids can influence parental purchasing, and that marketing is geared to take advantage of that. But the effect appears to be most effe
by village-idiot 7y ago
I agree in principle that kids can influence parental purchasing, and that marketing is geared to take advantage of that. But the effect appears to be most effective for items that are exciting and tangible objects in front of the child; think checkout aisle candy, not “boring” adult things like finance and bills.
Here’s an interesting parallel; how much say does any child have in the cell phone plan that a family uses? Probably damn close to 0. That’s a decision that the parents make on their own, and dictate the rules of usage to their children. I suspect that internet service will remain that way as well.