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There would be no value to a chart that shows quarter-over-quarter growth, especially in a seasonal industry such as advertising. There is always a drop from Q4
by ilikehurdles 8y ago
There would be no value to a chart that shows quarter-over-quarter growth, especially in a seasonal industry such as advertising. There is always a drop from Q4 to Q1 in ad revenue, simply because companies spend heavily on advertising around holidays.
I find it frustrating that so many of the suggestions in this thread for cleaning up these charts would actually lead to much more deceptive (even clickbaity) visualizations.
- AznHisoka 8y agoI agree. My point was by showing sequential quarters in the x-axis, that comparison is very hard to make. Instead the reader is probably more focused on quarter to quarter change. A better graph would be q1 revenue of the past 10 years in the x-axis.