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Kids who play fortnite don't have any decision authority when it comes to whether or not to use cable or satellite.

tuxxy 7y ago
Ehhh, not sure about this. If you're a parent and your kid is begging you to get faster internet, you might listen to them a little bit. If their marketing can get those kids to do that, then that might be a successful campaign.
- village-idiot 7y ago
  I agree in principle that kids can influence parental purchasing, and that marketing is geared to take advantage of that. But the effect appears to be most effective for items that are exciting and tangible objects in front of the child; think checkout aisle candy, not “boring” adult things like finance and bills. Here’s an interesting parallel; how much say does any child have in the cell phone plan that a family uses? Probably damn close to 0. That’s a decision that the parents make on their own, and dictate the rules of usage to their children. I suspect that internet service will remain that way as well.
wongarsu 7y ago
The huge amounts of marketing aimed at kids would suggest kids on average have a lot of influence on decisions in their household
- village-idiot 7y ago
  For candy and toys, sure. But there are a wide range of goods and services where the child has 0 say. Cars, homes, and even cell phone companies never market to kids in order to influence the parents, implying that children have no meaningful impact in these areas. Now these services advertise to adults with children, such as being able to call your kids whenever with the unlimited cell phone plan, but that’s still advertising to the adult, not the child.
jacobush 7y ago
Sample of things kids who play Fortnite have (indirect) decision authority on: fortnite v-bucks default gift for birthdays, displacing the movie gift cards racking up hundreds of dollars worth of v-bucks per year getting family to buy a Samsumg S10+ so they can reap the associated "skin" to their Fortnite account graphics cards upgrades (expensive) gaming mice and other gear pushed by youtubers general merch like toys

Ehhh, not sure about this. If you're a parent and your kid is begging you to get faster internet, you might listen to them a little bit. If their marketing can get those kids to do that, then that might be a successful campaign.

village-idiot 7y ago
I agree in principle that kids can influence parental purchasing, and that marketing is geared to take advantage of that. But the effect appears to be most effective for items that are exciting and tangible objects in front of the child; think checkout aisle candy, not “boring” adult things like finance and bills. Here’s an interesting parallel; how much say does any child have in the cell phone plan that a family uses? Probably damn close to 0. That’s a decision that the parents make on their own, and dictate the rules of usage to their children. I suspect that internet service will remain that way as well.

wongarsu 7y ago

The huge amounts of marketing aimed at kids would suggest kids on average have a lot of influence on decisions in their household

village-idiot 7y ago
For candy and toys, sure. But there are a wide range of goods and services where the child has 0 say. Cars, homes, and even cell phone companies never market to kids in order to influence the parents, implying that children have no meaningful impact in these areas. Now these services advertise to adults with children, such as being able to call your kids whenever with the unlimited cell phone plan, but that’s still advertising to the adult, not the child.

jacobush 7y ago

Sample of things kids who play Fortnite have (indirect) decision authority on: fortnite v-bucks default gift for birthdays, displacing the movie gift cards racking up hundreds of dollars worth of v-bucks per year getting family to buy a Samsumg S10+ so they can reap the associated "skin" to their Fortnite account graphics cards upgrades (expensive) gaming mice and other gear pushed by youtubers general merch like toys