zero is currently unachievable, fine. But something that reduces the footprint by 99% shouldn't be discarded because it's 1% away from perfection. I have a zoj

zero is currently unachievable, fine. But something that reduces the footprint by 99% shouldn't be discarded because it's 1% away from perfection. I have a zojirushi mug that lasts about 2-3 years. I use it daily and keep it in my bag. It's been in 8 countries this year alone. It probably saves about 600 or so cups so even if it is 10 times more energy to build the canister I have it's still 98% less aggregate energy. A reduction of 2 orders of magnitude is quite substantial. The gains here from simply using a reusable cup are equivalent to say, getting a car that got 3000 mpg but had some minor inconvenience such as needing 3 minutes to warm up when you turned it on.