I think that a legal fudge I would be satisfied with is where a manufacturer wants a branded store and some lock-in, that they nevertheless must allow secondary

I think that a legal fudge I would be satisfied with is where a manufacturer wants a branded store and some lock-in, that they nevertheless must allow secondary marketplaces, with the legal protection provided for both users and the original manufacturer that any secondary marketplaces can be contractually required to be clearly labelled as such.