Then again, remember that Google's objective with their original search home page was to get users OFF of their page as quickly as possible, and they did this b

Then again, remember that Google's objective with their original search home page was to get users OFF of their page as quickly as possible, and they did this by streamlining their engine and serving the most relevant content. In Gmail, the most relevant content are the "priority" emails. I can think of a few ways in which users spending less time in Gmail can earn more revenue for Google both directly in the Gmail client and in the long run across all Google products.