In addition to the other people who commented, I'll add that, like beef, impossible burger will vary based on the cook. So things like seasoning and level of do

In addition to the other people who commented, I'll add that, like beef, impossible burger will vary based on the cook. So things like seasoning and level of doneness have a big impact. I'm a big hamburger fan, and I had a well seasoned, medium rare impossible burger and thought the flavor was great. Texture was different, but not bad. Anyway, I'd also recommend giving it another try.