I’ve been running a UX/UI design service for B2B SaaS companies for many years (http://fairpixels.pro http://fairpixels.pro), which has given me valuable insigh

I’ve been running a UX/UI design service for B2B SaaS companies for many years (http://fairpixels.pro http://fairpixels.pro), which has given me valuable insights into what makes SaaS companies fail & succeed. Many of them are well over that $1M ARR mark. Here are some of the elements I’ve seen the successful companies have in common that got them where they are today. - Sell to businesses : Even some of the B2C SaaS apps I’ve worked with, switched to selling to companies because it’s relatively easier to build a highly profitable business in less time. I’ve seen companies price their product ‘too low’. Which lead potential customers think their product was crap. Your price creates a perceived value in the eyes of your customers. And the best customers are businesses - Don’t worry about competitors : None of the successful SaaS apps were unique one-of-a-kind ideas. They entered existing markets with existing, large players. - Target businesses in an industry you know : Usually translated as ‘follow your passion’, but really it’s about diving into industries you know something about. You know the potential customers, their painpoints, etc. If you’re going to build a SaaS app that’s in an industry outside of your comfort zone, it’ll be a slow uphill climb. - Keep it simple : Many engineers feel uncomfortable launching something simple. They keep adding features in order to make themselves feel good about the level of complexity their product has. Really 100% of the successful companies did 1 thing really really well. - Solve a problem : Don’t start thinking of solutions based on a tech stack you know. Find a problem some of the companies you know have. Spend 80% of your time understanding that problem really really well. This means understanding the amount of money it is costing these companies. How much time they are wasting because of it. The words they use to describe that problem, etc. Engineers are usually very good at building the solution. The hardest part is understanding the business problem inside out.