This may be true to your feed, but it's not true to the industry. Every DTC brand, from ice cream to back massagers, is using influencers as part of their mark

This may be true to your feed, but it's not true to the industry. Every DTC brand, from ice cream to back massagers, is using influencers as part of their marketing mix. And while getting a sale on first view is great, that is rarely the strategy. Instead, they refine their list and look alike audiences and hit potential customers with ads over and over and over. When done correctly, the brand gets added to the influencers Business account, gaining access to their audience. They then turn the 'organic' post into a retargeted ad. These make a killing.