3 ms·
So... I pay a little extra for the BK Impossible Burger. I find its taste dead on. Awesome! But... how do I know some penny pinching Burger King franchise owner
by akeck 8y ago
So... I pay a little extra for the BK Impossible Burger. I find its taste dead on. Awesome! But... how do I know some penny pinching Burger King franchise owner isn't just using regular beef patties for both regular burgers and Impossible Burgers? ;-)
- bargl 8y agoContracts. BK finds out and removes contract for franchise Rights. These rights are expensive to get. BK the franchise would destroy someone if it got out in the news they were doing this. This is a huge PR stunt and they're going to protect themselves as fiercely as possible against negative PR with this.