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Agreed - wasn't disputing that. All I was saying was that maybe us meat eaters who want to be slightly more healthy and slightly better for the environment are
by mhandley 8y ago
Agreed - wasn't disputing that. All I was saying was that maybe us meat eaters who want to be slightly more healthy and slightly better for the environment are actually the target market.
- cannonedhamster 8y agoI think you're correct here. I had an impossible burger, but I can say pretty clearly every person who is a meat eater regularly has found it more pleasing than long time vegetarians. I personally enjoy the Beyond Meat Patty more. Anecdotal evidence is only just that, but it's been a trend I've seen. Personally I hope this becomes a big success and people really enjoy it, even if it's not my thing.
- hkyeti 8y agoThe majority of vegans enjoy the meat taste and the new crop of substitutes, just not the ethical/environmental costs. Source- polled my vegan group.
- greglindahl 8y agoI know a lot of vegetarians and vegans who don't want anything to do with something that's like meat, so perhaps your anecdote and my anecdote add up to advice to not claim either of us knows what a majority of vegans want? As an example of this issue in action, if you're taking your company out for food, it's a huge mistake to go to a place that only offers meat-like stuff for vegetarians and vegans.
- hkyeti 8y agoPerhaps its a cultural thing, are most of those folks veg who don't like meat from India / South East Asia? I work in vegan food industry (own company and invested in others) and the market research we've done has always been consistent here that most vegans enjoy eating plant meats (ie- beyond / hungry plannet / impossible / gardein etc). Granted that research has been mostly in Australia and Hong Kong which is where I focus on