I think it's brilliant. Thinking about it, I'd do it intentionally at least for AV. Once a typical AV customer has chosen one specific product and is willing to

I think it's brilliant. Thinking about it, I'd do it intentionally at least for AV. Once a typical AV customer has chosen one specific product and is willing to buy it, I think it's very unlikely they will first look for a pirate version of it. I dare say a large amount of their profits come from retail or pre-installed trial conversions or high priced renewals. The mass of 1st tier AV available for $0-$10 after competitive upgrade rebates etc. clearly shows they expect most of their money in the long run. But imo someone looking to pirate AV is mostly going to choose a product out of the options available for downloading. They may have a preference but if it's simply not available they'll go for #2. Also, they may choose partially based a reputation for working consistently - eg people report product x has worked flawlessly for a year but product y is always being broken and needing new cracks. Legit free versions may be option C. If you accept my presumptions - AV makes most of their money in ongoing or addons - and pirates are cost conscious but rather brand agnostic - any one firm likely loses very little in sales by having their product copied. On the other hand the firm gets the chance to have the user grow comfortable with the software and all of the highest tier features if they don't cut it off. Obviously there is a non-zero conversion rate here and importantly they may no longer view free options as feature rich enough. So by this logic it's actually in the best interests of the company to make sure their product is widely available in pirate circles instead of fighting it. Why let your competitor get a chance at a piracy conversion instead of you? Not only that but you'd want to make sure it was a good experience - trojan free - no bad cracks - up to date signatures - so the user had the best impression of it. It's the ultimate in price discrimination - giving it away free to those who wouldn't pay anyway in hopes of future conversions - something they do anyway with free after rebate deals - while ensuring the illicit nature of the distribution keeps it from cannibalizing most legitimate sales.