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Even if people don't find it 'sleazy' per se, you're forcing people who don't want the emails to take two actions to submit the form - one of which requires car
by rbarooah 16y ago
Even if people don't find it 'sleazy' per se, you're forcing people who don't want the emails to take two actions to submit the form - one of which requires care and attention, rather than just hitting the big button. The extra burden alone may well be enough to account for the drop off.