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This decision really depends on how much runway you have and how much enterprise sales experience you have. If you have a lot of both, then yes absolutely targe
by twunde 7y ago
This decision really depends on how much runway you have and how much enterprise sales experience you have. If you have a lot of both, then yes absolutely target the enterprise, go for the homerun. If not, then your primary strategy should be to make decisions that extend the life of your startup and give you a path to success. Create a B2C side and sell to the hacker community and small businesses and on your website add an enterprise contact us link. This will bring in revenue, creates a community of people using your product/builds external technical expertise and better yet, offers marketing/sales opportunities. Some of your audience works for or with enterprise companies and may be willing to push to use your product internally. Frankly, this is how many businesses grow, build a B2C and then add on enterprise options as they build sales expertise (think Dropbox, etc).